Ezetap serves 10,900 stores of one of the biggest retail chains in India. An integrated payment solution consists of a light POS machine for instant digital transactions both for in-store and delivery use cases. Read this case study to know more.
Reliance Retail Limited, a subsidiary company of Reliance Industries Limited, was established in the year 2006. And today, they are the largest retailers in India with over 10900 stores, serving different categories. They serve food & groceries under the brand names Reliance Fresh, Reliance Smart, Reliance Market, Smart Point and Sahakari Bhandar. Reliance Retail Limited’s deep insight into consumer needs has turned into a driving force of its operating model. They rely on technologies, especially the ones that facilitate faster processes and customer satisfaction.
Reliance Retail’s key challenge was to make the customer’s payment experience as seamless as possible. To add to that, the grocery arm of Reliance Retail Limited operated solely on walk-in customers, with no ‘doorstep delivery’ feature. The COVID-19 lockdown challenged the entire business model. Thus, they needed quick delivery and payments-on-delivery solutions that could help them circumvent this tricky situation and meet customer needs.
A few payment related challenges they faced in-store included:
The solution included :
Reliance Retail is now empowered with a digital payment solution across stores/delivery agents that allow minimal cash handling and therefore reduced pilferage. More so, our solution simplified the payment procedure, eliminated cross-store billing, and error-prone reconciliation processes for Reliance Retail. This ensured that they could focus on their business and leave all payment-related concerns to Ezetap.
The single unified dashboard simplified supervision at the central level by allowing Reliance Retail to monitor day-to-day transactions across stores and verticals.
Solutions offered by Ezetap are not only futuristic but also cost-effective. As compared to solutions offered by competitors, Ezetap offered a lightweight device at a supremely competitive price, which enabled Reliance Retail to equip every store/delivery agent with a device.
Ezetap redefined the payment experience for Reliance with its all-in-one payment solution and accelerated the transaction process, offering customers best-in-class payment experience in-store and at the doorstep. More so, the dashboards and analytics help the leadership take a deep dive into customer’s payment behaviour, thereby assisting its marketers to plan a yielding marketing campaign.
Reliance retail is setting a trend in seamless last-mile delivery solutions with Ezetap as its partner supporting payments at the doorstep for all group companies including Reliance Fresh, Reliance Smart, Reliance Market and Sahakari Bhandar.
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